“The sign of mankind marks every possible heaven on earth.”
It was a pleasure to design a space to display such amazing designers as – among the others – Man Ray, Roberto Matta and Tobia Scarpa. The brand name literally means “an heaven” (paradiso) “on earth” (terrestre). Starting from this meaning, the visual approach finds its focus on the menu (centered on the y-axis) as a meeting point between the top (heaven) and the bottom (earth). The images follow this vertical movement entering the page from opposite positions, but always finding their common ground in the middle of the screen.
Collaboration with Andrea Guccini